Beyond fluctuating assets such as crypto and virtual coins issued by central banks to counter them, social media is a potent digital currency which delivers returns for online celebs. The most popular personalities on Instagram can charge more than a million for sponsored posts. After creating an uproar by charging handles for blue ticks, social media giant Twitter might soon launch an in-app currency, for content creators receieve payments.
App researchers Jane Manchun Wong and Nima Owji have come across the feature, and shared a screenshot on Twitter, which talked about coins that allow users to fund creators whose content impresses them. The coins which aren’t spent are stored as a balance amount in online wallets of Twitter users.