The Board of Control for Cricket in India announced on Tuesday it has sold the broadcast rights of the IPL for the next five seasons to global media giants for an eye-popping Rs 48,390 crore ($6.2 billion).
Star, owned by US behemoth Disney, bought the TV rights while Viacom18 – a joint venture between Indian tycoon Mukesh Ambani’s Reliance and US group Paramount Global – picked up the streaming rights, the BCCI said.
IPL media rights for 2023-’27 sold for Rs 48,390 crore; Star India win TV deal, Viacom18 bag digital
“Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in (483.9 billion rupees) value,” BCCI secretary Jay Shah tweeted.
“IPL is now the 2nd most valued sporting league in the world in terms of per match value,” he said, announcing the results of a hotly contested three-day online auction.
Here’s what the office bearers had to to say on social media:
Now, it’s time for our state associations, IPL Franchises to work together with the IPL to enhance the fan experience and ensure that our biggest stakeholder – ‘the cricket fan’ is well looked after and enjoys high quality cricket…
