Even if you’re not trying to become the next Charli D’Amelio, it’s worth figuring out how to get verified on TikTok.
After all, the social media network has about 1 billion active users a month. That’s a huge potential audience to take advantage of.
Verified TikTok accounts benefit from increased exposure and a certain amount of cred. A verification badge is basically a stamp of approval from the TikTok overlords.
If you’ve been wondering how to get a blue check mark on TikTok, read on. Here’s what verification is, why it matters and five steps to help you get verified on TikTok.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
What does getting verified on TikTok mean?
As on other social platforms, a blue tick on TikTok means that an account’s identity has been confirmed. Verification is generally reserved for celebrities, brands, or influencers. These accounts are most likely to be targeted by copycats.
But you don’t have to be Bella Hadid to get verified. In fact, there are all kinds of businesses (like Spikeball!) that are TikTok-verified.
Keep reading to find out the most important things you need to know about how to get verified on TikTok, or watch our video:
Why get verified on TikTok?
In short, getting verified on TikTok can help establish and solidify your brand. If you’re a musician, actor, writer, or even a business owner, a TikTok verified badge can take your career to new heights.
But here’s a more detailed breakdown of why getting verified is worth it.
You know how there are always social media accounts pretending to be NBA insiders on trade deadline day? A verification badge means that TikTok has confirmed your identity. That blue checkmark next to your user name lends credibility and tells viewers that you’re the real deal.
Source: Hootsuite on TikTok
There are unconfirmed reports that TikTok’s algorithm favors verified accounts. That means verified accounts are more likely to show up on your FYP. More exposure means more likes, which can lead to more followers.
Verified accounts often interact with other verified accounts. Being verified means your favorite celebrities or influencers on the app may actually respond to your comments and DMs. They might even reply to your requests for business partnerships.
Source: Ryanair on TikTok
How many followers or views do you need to get verified on TikTok?
This isn’t Fight Club, where everyone knows the rules. TikTok’s verification process isn’t exactly clear. There’s no threshold to hit that earns you automatic verification, and unlike other platforms, you can’t request verification on TikTok.
Some popular creators have hundreds of thousands of followers (even millions!) but no blue tick.
Source: Cat the Dog Groomer on TikTok
Instead, TikTok uses its own secret system of verification. Staff seek out and give TikTok verification badges to reward content creator for high-quality, popular videos. But there are some data points TikTok looks for that can help your case.
Of course, you can bypass all that if you’re, you know, super famous. There are verified celebrities on the platform with zero posts (*ahem* Tom Cruise).
Not famous quite yet? Keep reading.
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The fastest way to get verified on TikTok
Other than being Jack Black or Justin Bieber (or another famous person with the initials J.B.), there aren’t many shortcuts to getting verified on TikTok. (And no, you can’t buy TikTok verification. Beware of scammers!)
But here are some tips and tricks that will help you get noticed by TikTok staff who hand out the coveted blue check.
Step 1: Find your niche and keep producing
Establishing any brand on social media means posting popular and authentic content daily. Once you become known for something, it’s easier to attract, retain and grow your following. That’s why it’s important to start developing catchy, engaging content and keep your foot on the pedal.
It helps to keep up with TikTok’s challenges and their hashtags. It’s a proven fact that TikTok users like brands that participate in TikTok trends.
And because music is one of the most important factors on TikTok, you’ll want to keep up with the songs and artists that are trending on the platform. Including those in your videos can be an easy way to capitalize on their popularity.
Plus, there’s always the chance that participating in a viral dance challenge will earn a stitch or duet from another TikTok verified account.
@lizzo I love u TikTok! TAG ME IN UR VIDEOS CUS I SEE UUUUUU dc @jaedengomezz ♬ About Damn Time – Lizzo
You’ll also want to do some analysis on your own videos. What type of content is performing well, and what’s landing with more of a thud? This can help measure the impact of your content and show you what posting times give you the best results.
Step 2: Get featured in the media
It turns out that traditional star-making platforms are still relevant! Who knew?
But it’s not just traditional media coverage either. Yes, it definitely helps to get featured in a magazine or a newspaper or on the television and radio. But appearing in online posts, YouTube clips and on podcasts with other highly regarded creators is also a great way to spread your message.
Guess what? Those places are looking for content too. You just have to give them a reason to want to feature you.
TikTok star Elyse Myers went mega-viral after her story about the Worst Date Ever. But being featured in People Magazine probably didn’t hurt her follower count either.
@elysemyers I haven’t been to a @tacobell since. #coffeetalk #theadhdway #firstdatefail #tacobell ♬ original sound – Elyse Myers
It helps to follow relevant newsworthy or trending topics. If people want to hear your take on the latest news, your chance of being featured goes up.
Step 3: Become verified on another social media platform
Social media networks like Facebook, Instagram and Twitter let you apply for verification. That doesn’t mean it’s necessarily easier to get verified, but it is a little more straightforward.
Each one of those platforms has its own set of qualities that they’re looking for users to meet to be verified:
Facebook likes to verify accounts that are professional, official representations of a brand.
Twitter verifies notable, active accounts that fall under one of six different categories. In some cases, you’ll need to provide proof of notability or authenticity.
Instagram is a tough nut to crack. Essentially, it will only verify accounts that have a good chance of being impersonated.
Getting verified on other social platforms increases your chances of getting verified on TikTok. A blue checkmark on Facebook, Twitter or Instagram lets the TikTok team know that you’re a person with real cachet on the internet. And you can connect those accounts to your TikTok account. Verification on several other platforms may even help you get verified on TikTok without having any followers!
So get those verification processes rolling!
Step 4: Go viral
This one might seem kind of obvious. But most TikTik accounts have at least one major viral explosion before verification. Getting on the platform’s “For You” page can be a major boost to your followers and viewers and will put you on TikTok’s radar.
@emilymarikoBest lunch of the week!♬ original sound – Emily Mariko
High activity and engagement are two of the key metrics that TikTok looks for when verifying accounts. Going viral checks those boxes nicely.
While there isn’t a scientific formula for going viral on TikTok, there are some ways you can help your case. Here are a few paths to do that:
Start the video off in a catchy way. You have to make sure your video is attention-grabbing in the first couple of seconds, or users will just scroll away. This TikTok user’s video about friends’ reactions to your ex opens in a super catchy way right away.
friends hate your ex more than anyone
Tell a story. Not everyone is a dancer. Those who can effectively get their point across in a funny or poignant way have an advantage. But…
Keep videos as short as possible. TikTok looks at the average length of watch time when evaluating quality. Viewers are more likely to watch the entirety of an 8-to-10 second piece than a one-minute video. This perfect video by Mayim Bialik features a sugar glider and is only 12 seconds long.
I can’t stop watching this. #animals #cute
♬ I Believe I Can Fly – James Ingram
Reply to the comments. This can help you engage with potential followers and make sure more people see your video. You should be trying to create a community with every post.
Step 5: Follow the rules
Like any social media platform, TikTok will only verify accounts that follow its community guidelines and terms of service. If you violate those rules, TikTok’s moderators will flag your account. Unfortunately, a flag has a good chance of hurting your chances of being verified.
One last tip
Even though it sounds counterintuitive, don’t get too focused on verification. If you follow the steps and hit the marks above in a natural, authentic way, you’ll get there. Just don’t forget to have fun too.
Homemade Pasta w/ @nick.digiovanni
Frequently asked questions about the verified check on TikTok
What does the blue check mean on TikTok?
TikTok’s blue check is a verified badge. It means that TikTok has confirmed the account’s identity.
Can you buy or request verification?
No. Unlike other platforms, you can’t request verification on TikTok. And if anyone is offering to sell you a verification badge, run — they’re trying to scam you.
How many views or followers do you need to get verified?
Unfortunately, there are no clear metrics that guarantee verification. TikTok is most interested in verifying accounts that are either well-known or experiencing explosive, consistent growth. Going viral doesn’t hurt!
Do you get paid if you are verified on TikTok?
That’s a little trickier. Verified TikTokers don’t get paid by the platform (unless they choose to join TikTok’s Creator Fund), but they are more likely to attract attention from brands looking for new content partners.
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The post How To Get Verified on TikTok in 2022 [5 Steps] appeared first on Social Media Marketing & Management Dashboard.